Why we signed contract to become official communications sponsor of Super Eagles – MTN
Leading telecommunications company, MTN Nigeria on Thursday signed a three-year, renewable contract with the Nigeria Football Federation (NFF) to become the exclusive “Official Communications Partner” to the NFF.
The deal makes MTN the official communications sponsor of the Super Eagles and other national football teams.
The deal was announced at a formal signing ceremony held at Marriot Hotel, Ikeja, and attended by the Minister of Sports and Youth Development, Mr. Sunday Dare, NFF officials, led by the President, Amaju Pinnick and MTN board members led by the Chairman, Dr. Ernest Ndukwe.
Commenting on MTN’s growing relationship with Nigeria’s dynamic football ecosystem, MTN CEO, Karl Toriola said: “Football is a unifying national obsession. It brings people together, breaks down boundaries, creates conversations and inspires. We are privileged to have this opportunity to partner with the NFF and to be able to support all Nigeria’s national football teams over the next three years. This is the start of what we hope will be an inspiring, productive and value adding partnership that can combine the role that technology plays, with the incredible experiences that football provides for the millions of Nigerians who follow the national teams.”
Speaking at the ceremony, the Minister called on other corporates to emulate the communications giant by supporting the development of other sports in the country saying, “All hands must be on deck to strengthen our competitive position not only in football, but in other sports. Through this partnership, MTN is building a sustainable legacy of support, partnership and exciting soccer experiences for Nigerians, and I seize this opportunity to call on other well-meaning Nigerian businesses to join us in achieving a paradigm shift in the development of all our sporting federations.”
The NFF President, Amaju Pinnick expressed optimism saying, “I am delighted to welcome Nigeria’s largest mobile operator as a partner to the NFF and the Nigerian national football teams, and grateful for their long-term commitment to working with us to support the ecosystem. Today is just the start of a new journey for Nigerian football, and we’re so excited to be on it. Over the coming weeks and months, we’ll be revealing more about our plans and how you can engage.”