Tech giant, Meta recently hosted a first-of-its-kind educational in-real-life programme for creators in Nigeria. Attended by over 40 young and aspiring creators, the Creator Lab allowed them to learn from experts and collaborate with other creators.
The Creator Lab Live follows the initial Creator Lab edutainment series launched in March 2022, a foundational programme to support aspiring and emerging creators as they navigate their journeys and careers. The programme included workshops that enabled them to learn how to create engaging content, grow their community, and navigate the suite of products available on Instagram.
Speaking at the Creator Lab, Moon Baz, Creator Partnerships Lead, Africa, Middle East, and Turkey, Meta, said, “We are excited to launch Creator Lab Live in Nigeria, a first-of-its-kind by Instagram to support emerging and aspiring creators to grow on Instagram. Nigeria already has a thriving creator ecosystem with a global cultural influence and provides an excellent opportunity for us to support them as they navigate their journeys and careers.
“We recognise the amazing content they create across our family of apps and are committed to helping creators to grow their communities and make a living across our platforms. As we work toward shaping the future of digital content and experiences, we are excited and invested in giving creators a home base to build community and create engaging content through various content formats and creative tools.” She added.
During the programme, Rofhiwa Maneta, Strategic Partner Manager, Creators, Sub-Saharan Africa, Meta, provided valuable tips and insights on how creators can improve their content creation skills and the best practices for leveraging Instagram tools. He further shared the community standards to keep creators safe and explored monetisation strategies creators can leverage on Meta technologies.
As part of the event, creators were also encouraged to create content that showcases optimism using the hashtag #PositiveVibesOnlyChallenge. The challenge presented a great way for the creators to spread positivity, make the world a better place, and inspire more people to create uplifting content on Instagram.
A fireside chat was also held during the programme, where insights on ‘How to keep relevant in the creator space’ were shared. On the panel was Amarachi Amusi (ashmusy) who emphasised the importance of authenticity, consistency, and creativity on Instagram. She said, “It has been an incredible experience learning, connecting, and developing content with other young talented creators in Nigeria. Instagram has become a home and hub for creators to build a community that encourages growth. The Creator Lab has highlighted the importance of creating unique, short, and entertaining content using various features on Instagram to excite an ever-growing online community.”