Brand/Marketing

Nigeria: P&G reaffirms commitment to improvement of menstrual hygiene management

Procter & Gamble (P&G) has reaffirmed its commitment to the improvement of menstrual hygiene management in the country.

Poor menstrual hygiene caused by a lack of education, persisting taboos and stigma, limited access to hygienic menstrual products and poor sanitation infrastructure undermines the educational opportunities, health, and overall social status of females around the world. As a result, millions of women and girls are kept from reaching their full potential.

According to UNICEF, one in 10 girls miss school for about 48 days in a year due to a lack of access to sanitary pads. In Nigeria, over 52 million women and girls experience menstruation with 70 per cent of them lacking access to sanitary pads.

P&G recently partnered with the Federal Ministry of Women Affairs, the Nigerian Governor’s Wives Forum, the National Centre for Women Development as well as other non-profit organisations to educate females on the issue.

This collaboration was in commemoration of 2021 Menstrual Hygiene Day and over 8,000 Always® sanitary pads were donated to its collaborators.

“At P&G, we recognize the importance of menstrual hygiene management towards the overall health, wellbeing and education of young girls in our society.

“This is why P&G and our Always® brands have partnered with the leading NGOs and government stakeholders to celebrate the World Menstrual Hygiene Day,” the P&G Senior Director for Africa, Global Government Relations & Public Policy, Mrs Temitope Iluyemi, said.

“We hope this will increase awareness around the vital role of good menstrual hygiene management, normalize conversations about the period and menstrual health part of life and empower women and girls.

“This partnership is in line with several other sustainability programs of P&G such as the Always Keeping Girls in School (AKGIS) program and our Always School program which has trained over 1 million girls on puberty education,” she added.

In her remarks, the Minister of Women Affairs and Social Development, Mrs Pauline Tallen, noted that, “Young girls and women should not have to pause their lives because it is that time of the month.

“The importance of adequate knowledge on good menstrual hygiene practices as well as access to menstrual hygiene products cannot be overemphasised.

“Females deserve to live in dignity with their heads held high both the government and private organisations should work together to ensure that poor menstrual hygiene is a thing of the past,” she said.

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