First Bank Partners YouTube to Showcase Nigerian Arts and Entertainment to a Global Audience
First Bank of Nigeria has reaffirmed its dedication to promoting the Nigerian arts and entertainment industry with its sponsorship of the YouTube series “A Heart on the Line.”
Speaking on the initiative, the Managing Director/Chief Executive Officer of First Bank of Nigeria, Mr. Olusegun Alebiosu, represented by Group Executive, Private Banking and Wealth Management, Mr. Idowu Thompson, emphasized the bank’s commitment to fostering Nigerian culture and creativity.
“A Heart on the Line” is a compelling drama that delves into themes of love, family, resilience, and sacrifice, offering viewers a deep exploration of these universal concepts.
According to Thompson, First Bank’s support for the arts extends beyond financial sponsorship. The bank aims to promote Nigerian culture on a global stage while fostering collaboration between generations. “This project reflects our commitment to celebrating Nigeria’s rich artistic heritage and connecting it with audiences worldwide,” Thompson said.
The series is currently available on YouTube, with plans for future distribution on additional platforms.
Thompson also highlighted the economic significance of the Nigerian entertainment industry, noting that the film sector alone contributed $600 million to the nation’s GDP in 2021. He underscored First Bank’s investment in the arts as a means of driving cultural preservation, job creation, and global recognition for Nigerian talent.
Film producer Ms. Abimbola Craig praised First Bank for its vital role in bringing “A Heart on the Line” to fruition. “This project would not have been possible without the bank’s support, and we are proud to have a partner that believes in the power of storytelling to inspire and connect people,” she remarked.
Through this initiative, First Bank continues to demonstrate its unwavering support for the creative sector, solidifying its role as a champion of Nigerian arts and culture.
