Organisers of Nigeria’s biggest reality show, Big Brother Naija recently announced Abeg and Patricia as headline sponsor and associate sponsor respectively, to kick off the season 6 edition of the event.
While Abeg is sponsoring the show with N2 billion, Patricia is paying N1 billion to be the associate sponsor.
Abeg is a mobile payment app that was designed to cater to the needs of a diverse group of people offering the flexibility of sending and receiving money by simply using phone numbers. Patricia on the other hand is a simple, safe and secure platform that provides alternative solutions to payments through the use of Bitcoin, Perfect Money and Gift card.
Chukwudi Iwuchukwu, Visage Media’s boss ,has this to say : “Big Brother Naija is a premium platform that brings return on investment and is unarguable, the biggest platform in the whole of the continent.
“The 25 years old Hanu Fejiro Agbodje who runs Patricia shared his experience in 2020 ,advertising on Big brother, it was their first time but he was blown away by the outcome.
“In his words, the day show started: his phone was ringing nonstop, all his staff’s phones were ringing too, the icing on the cake for them was when his data analyst told him later that evening that they had 12,000 sign up in one hour, 48,000 in 3 hours on their website.
“It was crazy as they have not seen this kind of numbers and conversion before so they went back to Big brother and upgraded their package to a bigger package, higher than what they paid before the show started last year and at the end of the show, it was a good investment as it brought a heavy return on their investment.
This alone influenced him to drop 1 billion naira for Big brother to be the associate sponsor for this year’s show.
With this year’s show, Big Brother Naija has cemented its place as the biggest, premium and most expensive platform in the whole of Africa, no other platform comes close but beyond this, I’m super proud that businesses run by millennials( Abeg and Patricia) are revolutionalizing the way when it comes to advert spending for a brand, showing the older generation that we are daring and bold as well.
Fejiro Hanu Agbodje, CEO Patricia started a business at the age of 8 years, selling popcorn and airtime. But he had no inkling fate was preparing him for a greater future. A graduate of the University of Port Harcourt.
Dare Adekoya, on the other hand, is the billionaire founder of Abeg App Nigeria, a fintech app that is developed by Abeg Technologies founded in 2019. He came into the limelight after he sponsored the Big Brother Naija (BBNaija) show “Shine ya Eye” edition.
Speaking on the new partnership, Chief Executive Officer, MultiChoice Nigeria, John Ugbe said: “We are excited to have Abeg on the BBNaija platform for this sixth Season. There’s a strong alignment between our brands’ commitments: Abeg is a young and ambitious fintech company that is passionate about providing payment experiences for its customers just as we are committed to connecting our customers to stories and experiences they enjoy. We believe this new partnership with Abeg will deepen the engagement with our customers and fans of the show even as we look forward to a great season”.