Telecommunications services provider, Airtel Nigeria, has been awarded ‘Best Brand in Storytelling’ and ‘Excellence in Internal Communication’ at the just concluded Lagos Public Relations and Industry Gala (LaPRIGA) award.
LaPRIGA, a platform at the instance of the Lagos Chapter of the Nigerian Institute of Public Relations (NIPR), is regarded as a credible award source by communications professionals in Nigeria and also considered as the foremost conclave for reputation managers and public relations practitioners in Nigeria’s commercial capital.
Commenting on how Airtel emerged the ‘Best Brand in Storytelling,’ the award organizers said the telco has consistently leveraged on the transmedia storytelling approach to tell compelling and coordinated story experiences as evident in its ‘Airtel Touching Lives’ series and its integrated campaign on superior 4G network experience, which has appeared on different channels including online and offline channels.
The organizers also noted that Airtel skillfully leveraged its Internal Communications platform to boost employee engagement, interaction and productivity despite the fact that its Banana Headquarters has been shut down for over 21 months and employees are still working remotely.
Emeka Oparah, Vice President, Corporate Communications & CSR, Airtel Nigeria, received the award on behalf of Airtel at a colourful Gala night held at D’Podium International Event Centre, Ikeja, Lagos.
In his remark, he thanked the organizers of the event for their consistency in promoting excellence in the PR practice as well as always challenging professionals to go the extra mile in contributing to the development of the PR profession in Nigeria.
Oparah also commended his colleagues at Airtel for their outstanding work.
“I dedicate this to my team members and our PR Agency (CMC Connect), who do the heavy lifting, and members of the Airtel Family for entrusting a special part of the business to my care,” he said.
Inaugurated five years ago, the LaPRIGA Awards is regarded as the communications industry Oscars, aimed at recognizing excellence, celebrating practitioners, corporates, and stakeholders via awards dinner, and to boost professionalism and more investment in the Public Relations practice.
Over 400 leading communications professionals in consultancies, government, corporate and not-for-profit organizations, captains of industry including media personalities, academia and C-Suite executives from across various sectors and industries attended this year’s edition of the event.