130th Anniversary: FirstBank Inspires Stakeholders to Strive for Success in ‘The Giant in You’ Campaign

Celebrating 130 years of transforming Nigeria’s financial landscape, the nation’s most admired financial institution, FirstBank, has launched a campaign titled ‘The Giant in You’. This initiative is designed to inspire stakeholders to strive for success.

The ‘Giant’ campaign, with the central message: “There is a Giant in You. FirstBank puts you first so you can live the Giant life,” was launched to commemorate the bank’s 130th anniversary.

Speaking at the campaign launch on Friday in Lagos, Mr. Yinka Ijabiyi, Head of Brand and Stakeholder Management at FirstBank, said: “The ‘Giant’ campaign we are launching today is not just about FirstBank. It’s about the customers, the people we serve. We believe in the giant potential within every customer, employee, and stakeholder—a giant dream, a giant possibility, a giant idea, a giant future waiting to be realized.”

While emphasizing the bank’s commitment to nurturing the giant within every individual, Ijabiyi highlighted the bank’s dedication to providing business support, financial expertise, and growth solutions to help customers, businesses, employees and stakeholders achieve their dreams.

Relating the Giant Campaign to the bank’s employees, Ijabiyi said, “We give our staff the best platform and enabling environment to grow, learn, and hone their skills, build a flourishing career, and become industry top players—respected, sought-after, financially secure, and fulfilled.”

For customers, he said the campaign resonates with the bank’s commitment to enable, inspire, and support them with financial services to help them giant-size their dreams and live their best life.

Ijabiyi said the bank inspires businesses and business owners to make giant moves by providing the right platforms and solutions they need to grow, initiate and execute bold ideas, break frontiers, expand into new territories, and achieve giant successes.

He added that shareholders are not left behind as the bank continually provides them with a platform to expand their portfolios and grow their wealth.

“We are the partner with tailored solutions for every customer, employee, and stakeholder. We have what it takes to turn dreams into giant successes,” Ijabiyi added.

He emphasized that the bank’s services are designed to help customers “giant-size” their dreams, offering businesses the platforms and solutions needed to grow, innovate, and achieve remarkable success.

FirstBank, officially known as First Bank of Nigeria Limited, was established in 1894. Originally founded as the Bank of British West Africa (BBWA) in Lagos by Sir Alfred Jones, a shipping magnate from Liverpool, England, the bank primarily aimed to serve the needs of the British colonial administration and the burgeoning trade between the United Kingdom and West Africa. Over the years, it evolved and expanded its services, becoming a leading financial institution in Nigeria. It rebranded to its current name in 1979.